I/O Psychology Services

Episteme will use qualitative and quantitative analysis to estimate the market size, identify competitive products, characterize the market segments, and identify barriers to entry, trends, and factors necessary to succeed in a given market. Following market analysis, we will provide you with a strategic approach to optimize your position in the marketplace.

Episteme offers an internal assessment of the company to identify inefficiencies in your company and provide evidence-based solutions. In this process, Episteme will interview leadership and review your branding, messaging, campaigns, product mix, customer segments, competitors, pricing, distribution, capabilities, and strategies.

In an effort to help you identify a brand identity that reflects the essence of your company, Episteme will help you define your brand platform to include positioning, core values, personality, brand promise, value proposition, mission, and vision.